New identity for Oberflex et Marotte

The Ober Group has untrusted to Cake Design communication and design agency to create a new visual identity for its two brands Oberflex and Marotte.

« We chose to make this change of logos to illustrate the unity and complementarity of the two entities and to support the growing range of our products Oberflex » said David Tirard, Groupe Ober Marketing Director.

The Marotte logo has meanwhile undergoes a facelift in keeping the foliage that incoporates the idea of respect for nature and ensures the product's origin. The green home is replaced by the gold color that conveys elegance and luxury aspect of business and product Marotte.

Work and typographic design names « Oberflex » and "Marotte" was also developed for teh sake of unity between the various entities of Ober.